Entrepreneurship Development Officer(appointed to GGSIPU), Deputy In-charge BBA
Training and Placement Officer, Controller of Examination, Syllabus Review Committee, Industrial
Visit In-charge, Convener of International Conference & Faculty Development Programs, Editor in
IIMT Publications(Ideal Journal of Management), NAAC Coordinator

1. Marketing Management, Digital Marketing
2. AI and Consumer Behaviour

• Fundamentals of Marketing, Marketing Management, Operations Management, Statistical
Business Decisions, Human Resource Management, etc.

1. Paper published on “ Stitching the Threads of Handbags: An Insight into Customer’s Attitude Towards Counterfeit Handbag Purchase” in Prabandhan: Indian Journal of Management Volume 18, Issue 6, June 2025,ISSN 09752854 (SCOPUS LISTED)

2. Paper published on “ Brand Equity: Exploring Its Antecedents In Watches Segments” in International Journal of Cultural Studies and Social Sciences, ISSN 2347-4777 with IF=7.138Vol-20, Issue-01, No.57 (UGC CARE LISTED)

3. Paper published on “Resilience of society for sustainability” in BSSS Journal of Management, E ISSN2582-4643, Volume XVI, Issue 1, June 2025
4. Paper published on “ Impact of Corporate Social Responsibilty (CSR) on Women Development: A Case Based Study” in Journal of Management with ISSN: 0257-8069Vol. 52 No. 1&2 March & September 2024, p. no 14-30

5. Paper published on “Sustainable Marketing : “An umbrella of green, social and critical marketing” in International Journal of Engineering & Science Research,2018/special issue/ Article no-16/78-83 (ISSN 2277- 2685)
6. Paper published on “ Factors that affect Consumer Decision Making on Buying Mobile Phones: Online or in Retail shops (Special reference to Delhi & NCR) in The International Journal of Business &; Management (ISSN No 2321-8916 Volume iii, Issue vi, June 2015) (www.theijbm.com)

7. Paper published on “Management practices for struggling units in India” (ISSN No2277-8499, volume vii, August 2016).
8. Paper published on” BS VI fuel compliant vehicles for Delhi: Challenges and opportunities for Indian Auto industry” in Ideal Journal of Management & technology (ISSN No2277-8499,
volume vii, August 2018).

9. Paper published on “Global Economic Crisis and Entrepreneurship” in e book (ISBN No 978-93-84869-51-9) at Rukmani Devi Institute of Advanced Studies, GGSIPU

10. Paper published on “ R&; D backbone of Make in India” published in conference proceedings ICST 2015(ISBN no 978-93-85000-16-6)

1 . Book on Service Marketing titled “Services Marketing” (ISBN :978-93-85212- 29-1) Sep 2016
2. Chapter published in the book, titled “Knowledge Management in Higher Education: Strategies and Tools” Apple Academic Press (SCOPUS INDEXED) Making India a knowledge superpower through Digitalization

3.  Chapter published titled & “Zero Customer Defection”&" for the upcoming book", & "Adoption and Implementation of AI in Customer Relationship Management” DOI: 10.4018/978-1-7998-
7959-6, ISBN13: 9781799879596 with IGI global publisher. Release date Oct 2021

• Presented paper on “ Resilience of society for sustainability”  on 4th Nov. 2023 at National Conference organised by Shri Ram College of Commerce, Delhi University

• Presented paper on “Atma Nirbhar Bharat: Roadmap for gender equity in the corporate world” in a two days National seminar on “Women in Decision making roles in Corporates” on 2nd Nov 2023 organised by NCWEB in collaboration with National Commission for Women, University of Delhi

• Presented a paper on “Impact of Corporate Social Responsibility on Women Development” in a two days National seminar on “Women in Decision making roles in Corporates” on 3rd Nov 2023 organised by NCWEB in collaboration with the National Commission for Women, University of Delhi

• Presented a paper on “brand equity: exploring its antecedents in watches segments” at an international conference organised by LJ University, Gujarat  on 28-4-2023

• Presented paper on “ Sustainable Marketing and its related issues” at a National Conference organised by Banarsidas Chandiwala Institute of Professional Studies on 18-2-2017

• Presented a paper on “Sustainable Marketing: An umbrella of green, social and critical marketing” in a national seminar on sustainable Business Practices at IITM Janakpuri on 14-3-2015

• Presented paper on “R& D backbone of Make in India” at International Conference organised by IMS, Ghaziabad on 28-11-2015

• Presented a paper on “Disaster Management in India: paradigm shift in contemporary environa ment in National Conference organised by Government Degree College, Nanauta, Saharanpur on 18-3-2018

• Presented a paper on “Corporate Sustainability: An analysis of online reports of Automobile Companies in India in 20th International Business Horizon INBUSHERA WORLD SUMMIT 2020 at Amity University. Uttar Pradesh on 18-2-2020

• Presented a paper on “Global Economic Crisis and Entrepreneurship” in a National Conference organized by RDIAS, GGSIPU on 4-7-2015

1. Best Researcher Award in 2017 at Ideal Institute of Management &  Technology, GGSIPU
2 Academic Excellence Awards for the best results(2012 , 2013, 2014,2015,2016)

1. Session Chair in the 5th International Conference (ICACCF 2022) on Digital Transformation and Sustainability in Business Practices during April 7th &;8th, 2022 at Amity University
2. Reviewed papers for Business Analyst Journal, Shri Ram College of Commerce, University of Delhi
3. Content writer for Sales Force Management, School of Open Learning, Delhi University
4. Reviewed various papers for ICRITO 2021. IEEE 9th International Conference on Reliability, Infocom. Technologies and Optimisation (ICRITO'2021). 3rd - 4th September 2021
5. Editor for Ideal Journal of Management & IT; conveners for International Conferences and FDPs at IIMT
6. Judged various marketing and entrepreneurship activities