Faculty Details
Ms.NEERA PAL

Ms.NEERA PAL

Assistant Professor

Email: Neera.commerce@rla.du.ac.in

Contact: 9540862558

Viwan Id: 565035

Educational Qualifications
S.No. Qualification University / Institution Year
1 B.Com(H) Ram Lal Anand College Delhi University 2013
2 M.COM Ram Lal Anand College, IGNOU 2016
3 MBA Aryabhatta College, IGNOU 2023
Administrative Assignments
1. Worked as a member of Theater committee in ZEST annual fest of LLDIMS
2. Worked as a member of transport committee , LLDIMS
3. Worked as a member of Website Committee, RLA
4. Worked as a member of Gandhi Study Circle,RLA
5. Worked as a member of Samdhristi (college magazine), RLA
6. Worked as a member of AQAR Committee,RLA
7. Worked as a member of Annual Report Committee,RLA
8. Worked as a member of NAAC Committee,RLA
9. Co-convenor of Alumni Committee, RLA
Area Of Interests/Specialization
Accounting, Tax, Business Mathematics
Subjects Taught
• Business Mathematics

• Income Tax Law and Practice

• Financial Accounting

• Management Accounting

• Fundamentals of Investment

• Business Statistics for decision making

• Macro Economics

• Business Law

• Corporate Accounting

• Advertising and Brand Management

• Business Analysis and Valuation

• Consumer Behavior

• Cost Accounting

• Business Research Methodology
Journal Publications
• Paper published on ‘Impact of Social Media Advertising on Consumer Behavior in Retail Industry’, CASIRJ Volume 12 Issue 11 [Year - 2021] ISSN 2319 – 9202.

• Paper published on ‘ Study on measuring customer perception towards online advertising’, International Journal
of Commerce and Management Research, ISSN: 2455-1627.
Chapters in books and e-chapters(Published)
Chapter published ‘Gandhian philosophy for sustainable economic development’ in the book Gandhi and Global Peace
Conference Oraganization /Presentations
Events Organized:
• Organized FDP on New “Education Policy” at Ram Lal Anand College
Invited Talks, Resource person, invited Chairperson, Conference Paper presentations (Oral):
• Invited as a guest speaker by Rotaract Club of Delhi Genesis Midwest on 6th April, 2024
Presentations: National
• National conference on “pragmatic management solutions based on spirituality and values” on 20th Dec 2017 in LLDIMS.
• Launch of the course “Insolvency Associate” under the Aegis of Ministry of skill development and entrepreneurship in association with Research and Innovation Forum.
• 9th International conference on Quality, Reliability, Infocom Technology and Business operations (trends and future directions) from 27 to 29 December 2018 , at University of Delhi.
Internships Conducted:
• Co- PI- Summer internship on Political Participation and Social Media Cross –Sectional Comparative Analysis
Courses/FDP/Workshops Attended
• “Effective teaching and presentation skills: class conduct and command” from 11 Dec 2017-17 Dec 2017 in
LLDIMS
• “Enhancing Research Effectiveness through quantitative and Qualitative Methods Version 2.0” from 12 march
2018- 18 march 2018 in Periyar management and computer college.
• “Relevance of case studies in professional teaching” on 10 July 2018 in IBS Gurgaon campus.
• ‘’Tally ‘’ on 16 October 2019 at School of open learning , University of Delhi, New Delhi
• Workshop on Research Methodology in ANDC ,DU on 11th Feb 2025