• Organized one week Faculty Development Programme as Programme Co-ordinator on the topic 'NEP 2020: New Trends in Higher Education' under PMMMNMTT scheme from 29th August-4th Sep 2022.

• Faculty of Applied Social Science and Humanities (FASSH), South Campus, University of Delhi appointed member ‘Marketing Stream’ for Restructuring Course Curriculum of BMS as per NEP-2020.

• Worked in the capacity of In-charge BMS department at Ram Lal Anand College, Delhi University during 2017-18, 2018-19, 2019-20, 2022-23.

• Worked as Convener of Admission Committee, Management department.

• Worked as member editorial board for college Magazine ‘Samdrishti’.

• Marketing Management

• Retail Management

• Business Research

• Organizational Behavior

• Retail Management

• Principles of Marketing

• OB

• Marketing Research

• Transnational and Cross Cultural Marketing

• Design Thinking

• Human Resource Management

Book Authored
FIGHT FOR SHELF SPACE: MANUFACTURER’S BRANDS Vs PRIVATE LABELS
ISBN: 9789391734497
Today and tomorrow’s Printers and Publishers, New Delhi
Research Paper Publications

• Investigating How Consumers Perceive Private Label and National Brand Food Products, Atlantis Press, Springer Nature, Sep 2025, https://doi.org/10.2991/978-94-6463-860-8_4

• Colours in Branding – Creating Brand Identity and Influencing Consumer Perception, International Journal of Business and Research, UGC-CARE Listed, Vol 8(2), 2023.

• Supply Chain Risk Management in the Times of Pandemic, International Journal of Multidisciplinary Educational Research, Impact Factor: 9.014, Vol.9, May 2020.

• Consumer Attitude towards Promotional Deals on Private Label Brands, Airo International Research Journal, Impact Factor: 3.19, Vol. XIX, Sep 2019.

• Extrinsic factors affecting consumer attitude in Indian apparel Industry, International Journal of Applied Ethics, Vol. 6, 2017-18.

• Penetrating the countryside: Opportunities and Challenges, International Journal of Business and Research, UGC-CARE Listed, Vol. 1, 2016.

• Intrinsic factors affecting consumer attitude towards private label brands, International Journal of Multidisciplinary Educational Research, Impact Factor: 6.514, Web of Science Indexed.

• The Impact of Corporate Social Responsibility on Consumer Purchase Intent, International Journal of Applied Ethics, Vol.3, 2014-15.

• Grassroots Innovations for Sustainable Development, Journal of Business Studies, Shaheed Bhagat Singh College, DU UGC Listed, Vol. VII, 2014-15.

• Institutional framework to promote growth of Small and Medium sector Enterprises in India, Kegees Journal of Social Science, Vol. 7, Jan 2015.

• DSE-2: Marketing of Services, Lesson 3: Differentiating Services, Pages: 46-65, Department of Distance and Continuing Education, School of Open Learning, University of Delhi.

• MBAFT-7601: Consumer Behaviour, Lesson 3: Consumer Perception and Learning, Pages: 67-85, Department of Distance and Continuing Education, School of Open Learning, University of Delhi.

• MBAFT-6105: Brands, Packaging and Labelling, Lesson 6, Pages: 126-129, Department of Distance and Continuing Education, School of Open Learning, University of Delhi.

Conference Organization / Presentations

• ICSSR sponsored International Conference on India@2030: Third Largest Economy in the World, Jesus and Mary College, University of Delhi, 29-30th Jan, 2024. Paper Title: Exploring the influence of Digital Marketing Strategies on Consumer purchase Intentions: A case study of students of University of Delhi.

• International Conference on Business Innovation, Transformation and Sustainability, SGT University, Gurugram, 23-24th May, 2025. Paper Title: A Bibliometric Analysis of Recent Trends in the Retail Sector.

• International Research Conference on Resilience for Sustanabiliy: Management Practices and Strategies for the future, Lal Bahadur Shastri Institute of Management Delhi, 1st Feb, 2025. Paper Title: Exploring Consumer Attitude towards Private Label and National Brand food products: A comparative Analysis.

• Paper Presentation at India International Center (IIC) on Future of Retail Education: Embracing Technology and Innovation, School of Vocational studies, Dr. B. R. Ambedkar University, Delhi in collaboration with retailer’s association of India, Mumbai. Paper Title: Redefining Retail: Evolving Landscape of Retailing in a Tech-Driven Ecommerce Era.

• ‘Creative Thinking: Techniques and Tools for Success’ awarded by Imperial College London on 7th Nov, 2020.

• ‘Marketing in a Digital World’ Course certificate awarded with Honors by University of ILLINOIS, US on 18th September, 2020.

• ‘Market Research and Consumer Behavior’ Course certificate awarded by IE Business School, Madrid, Spain on 22nd July, 2020.

• NPTEL online certification course, ‘Services Marketing: A Practical Approach’ — certificate of Appreciation as Top Performing Mentor by IIT Madras, April 2019.

• Awarded Best Paper at India International Center (IIC), Conference on ‘Future of Retail Education: Embracing Technology and Innovation, School of Vocational studies, Dr. B. R. Ambedkar University, Delhi in collaboration with retailer’s association of India, Mumbai.

• ‘Creative Thinking: Techniques and Tools for Success’ awarded by Imperial College London on 7th Nov, 2020.

• ‘Marketing in a Digital World’ Course certificate awarded with Honors by University of ILLINOIS, US on 18th September, 2020.

• ‘Market Research and Consumer Behavior’ Course certificate awarded by IE Business School, Madrid, Spain on 22nd July, 2020.

• Awarded certificate of Appreciation as Top Performing Mentor by IIT Madras for NPTEL online certification course, ‘Services Marketing: A Practical Approach’ in April, 2019.

• Developed complete MOOCs in 4 quadrants for subject ‘Retail Management’ for UG (BBA/BMS) and PG (MBA) students of Marketing specialization, fully funded by Teaching Learning Center, Ramanujan College under PMMMNMTT scheme.

• Industry Experience: No experience mentioned in CV.

• Research Experience: No experience mentioned in CV.