1. Consumer behaviour
2. Digital marketing, Social Media Marketing
3. Marketing Analytics
4. AI and Technology

 

• Human Resource Management

• Principles of Marketing

• E-Commerce

• Digital Marketing

• Management Principles

• Computer Applications in Business

• Cost and Management Accounting

• Financial Management

• Consumer Behaviour

• Entrepreneurship Development

• Advertising and Promotion

• International Business

• New Age Marketing

• Saini, Anubha (2025). Structural Analysis of Sustainable Fashion Adoption: An Integrated TISM and MICMAC Approach. Journal of Sustainable Marketing, 2025.

• Saini, Anubha (2022). Influence of Social Media on Consumers’ Brand Choice: A Moderated Mediation Model. International Journal of Business Excellence. Accepted in Scopus-listed journal.

• Anubha (2018). An Analysis of Factors Affecting Brand Choice on Social Media. AIMA Journal of Management & Research, 12(4/4).

• Anubha (2017). Social Media and Brand Choice: A Study of Delhi and NCR. Amity Business Review, 18(2), 100–113.

• Anubha (2017). Perceptions of Social Media Usage: Perspectives of Brand Choice. Indian Journal of Commerce, 70(3), 54–66.

• Anubha (2014). Effect of Social Networking Sites Usage on Studies. Pacific Business Review, 7(1), 29–36.

Indian Patent Applied: 1
1. Patents: Registered One Patent of Artificial Intelligence based system for Metaverse Marketing data Analysis on 11 Dec 2024.

Yadav, Saini, A and Daga (2026). The Transformation of Education through Artificial Intelligence Technology: Unveiling Insights through Bibliometric Analysis. Technology and Beyond, Taylor & Francis. DOI: 10.1201/9781003755005-28

Invited to deliver a guest lecture on “Digital Marketing” on 3 August 2024 at Department of Commerce. Full institution name is not clearly available in the CV.

• Transformation of Education through Artificial Intelligence — International Conference, Symbiosis Pune, 16–18 December 2024.

• Integration of Artificial Intelligence in Higher Education – A Road Ahead to Viksit Bharat 2047 — International Conference, Department of Commerce, Delhi School of Economics, University of Delhi, 14–15 March 2024.

• Unboxing of Consumers Emotions — International Conference, Berchman Institute of Management Studies, Kerala, 29 February–1 March 2024.

• Bhagavad Gita Insights for Sustainable Strategic Development — International Conference, Kurukshetra University, 29 November–1 December 2022.

• Human Resource Analytics: Visualising the Future Human Resource Management — International Conference, Hansraj College, New Delhi, 30 October 2022.

• Consumers’ Perceptual Mapping towards Insurance Plans: Marketing Analytical Approach — International Conference, MDI Murshidabad, 20–21 September 2020.

• Online Customers’ Reviews Insights Based on Sentiment Analysis — International Conference, Sharda University, Greater Noida, 26–27 November 2020.

• Impact of Social Media on Brand Choice: An Empirical Study — National Seminar, Department of Commerce, Kurukshetra University, 8 March 2018.

• Decode Digital Marketing with Incredible Bhagwad Gita Quotes — International Seminar, Department of Tourism & University School of Management, Kurukshetra University, 25–27 November 2017.

• Social Media as a Tool for Promoting Cashless Transaction — National Seminar, Department of Commerce, Aligarh University, 29 April 2017.

• Brand Choice on Social Media: A Consumer Perspective — National Conference, Shaheed Bhagat Singh College, 5 February 2016.

• An Analysis of Public Private Participation in BRICS Countries — National Seminar, Department of Commerce, Kurukshetra University.

• Emergence of E-personality: Issues and Challenges — National Conference, Department of Management, Guru Gobind Singh Indraprastha University, New Delhi, 7 November 2014.

Fundamentals of Digital Marketing — Google.

• Best Paper Award — A Study of Usage and Perception of AI Chatbots among Students at Higher Education, Hansraj College, University of Delhi, 22–23 August 2025.

• Best Paper Award — Integration of Artificial Intelligence in Higher Education – A Road Ahead to Viksit Bharat 2047, Delhi School of Economics, University of Delhi, 14–15 March 2024.

• Best Paper Award — Consumers’ Perceptual Mapping towards Insurance Plans: Marketing Analytical Approach, MDI Murshidabad, 20–21 September 2020.

• Best Paper Award — Online Customers’ Reviews Insights Based on Sentiment Analysis, Sharda University, Greater Noida, 26–27 November 2020.

• Faculty Advisor, Google Student Developer Club, Kalindi College, University of Delhi (2022–2023).

• Microsoft Student Partner Alpha2, representing Microsoft at Jawaharlal Nehru University, New Delhi (2019–2020).

• Vice-Chair, IEEE Student Branch, Jawaharlal Nehru University (2019–2020).

Lifetime Member of Indian Commerce Association.